Peter Spiegel

Peter Spiegel is a serial entrepreneur who has founded numerous successful companies related to direct response advertising, marketing and consumer products. In the advertising space, Peter was the founding partner of Direct Partners, which was acquired by NYSE conglomerate Omnicom. Mr. Spiegel also has also founded several vertically integrated consumer products companies which have sold a variety of products direct to customers via infomercials and to big box retailers like Wal-Mart, Target, Costco, Bed Bath and Beyond, Home Depot, Sears, JC Penny's and others. Spiegel has been personally responsible for the development and sales of over $2 billion of innovative consumer products worldwide.

Mr. Spiegel is considered by his peers to be one of the definitive experts in the direct response television advertising (DRTV) and infomercials. A top marketing, financial, product development and operations strategist, he has been active in the industry for more than 23 years, developing a wealth of experience and success that spans all product categories and all channels of distribution including DRTV, retail, catalog, print and internet. Peter has been named one of the “Top 25 Most Influential People in the Direct Response Industry” -by Response TV Magazine. Peter is an encyclopedia of television direct marketing knowledge, and he knows how to take an idea or an invention from concept to cash flow with speed and precision.

Currently, Peter Spiegel is the founder of Envion, LLC, a home environment company that manufactures and distributes the best selling brands of air purifiers including Ionic Pro®and Therapure® at Walmart, Costco, Bed Bath & Beyond and others leading retailers.

He is also the founder of the Ideal Living group of companies, which sell products such as the Paint Zoom™ painting system, 30 Second Smile™ electric toothbrush, Prosvent® nutritional supplement, Walkfit® orthotics, and Light Relief® FDA cleared pain relief device.

Mr. Spiegel also founded companies that sold the following successful products: the AbSlide® ($250 million in worldwide sales), the Miracle Blade® III ($200 million in worldwide sales), the Ultimate Chopper™ ($150 million in worldwide sales), the Bun and Thigh Roller® ($50 million in worldwide sales), the 4 in 1 Total Trolley® ($30 million in worldwide sales). Each year the Electronic Retailing Association, the trade organization for the direct response television industry, gives awards for the best infomercials and infomercial products. The following awards have been received by companies founded by Mr. Spiegel:

  • 2004 ERA Award, Product of the Year - Total Trolley™
  • 2004 ERA Award, Best Long Form - Automotive tools/garden category - Total Trolley™
  • 2004 ERA Award, Best Long Form - Housewares Category - Ultimate Chopper™
  • 2005 ERA Award, Product of the Year - Total Trolley™
  • 2006 ERA Award, Product of the Year - Dramatic Differences™
  • 2006 ERA Award, Best Short Form - Sports and Fitness Category - Walkfit® Orthotics
  • 2010 ERA Moxie Award, Best Long Form - Health Category - 30 Second Smile™